Impression management is the act of controlling how others perceive us.
It is a natural human behavior that we all engage in, whether consciously or unconsciously.
There are many different impression management techniques that can be used,
Impression management five that are particularly effective:
- Self-promotion: This involves highlighting your strengths and accomplishments to others. It can be done subtly, such as mentioning your experience in a relevant conversation, or more explicitly, such as bragging about your successes on social media.
- Ingratiation: This involves trying to gain the favor of others by being nice to them, complimenting them, or doing things for them. Ingratiation can be a powerful tool for impression management, but it is important to use it authentically and avoid being too obvious.
- Conformity: This involves adjusting your behavior and appearance to fit in with the people you are around. This can be as simple as dressing in a similar style or adopting the same mannerisms. Conformity can be an effective way to make a good impression, but it is important to stay true to yourself and not compromise your values.
- Exemplification: This involves setting a good example for others by behaving in a way that is consistent with the values you want to be associated with. For example, if you want to be seen as trustworthy, you need to be honest and reliable in your dealings with others.
- Association: This involves surrounding yourself with positive people and things. If you are associated with successful and respected people, you are more likely to be seen in a positive light. Conversely, if you are associated with negative people or things, your reputation may suffer.
It is important to note that impression management is not about being fake or manipulative. It is simply about presenting yourself in a way that is positive and professional. When used effectively, impression management can help you to achieve your goals and build strong relationships with others.
Examples of how the five techniques listed above can be used in everyday life:
- Self-promotion: A job seeker mentions their relevant skills and experience during a job interview.
- Ingratiation: A salesperson compliments a customer on their sense of style.
- Conformity: A student dresses in business attire for a job interview.
- Exemplification: A manager arrives at work on time and completes their assignments efficiently.
- Association: A business owner attends networking events and gets to know other successful people in their industry.
It is important to use impression management techniques in a way that is authentic and ethical. Avoid being too boastful or manipulative, and always be true to yourself.