What is the subconscious mind?

The Mind itself can be divided into three parts as per Vedanta.

Conscious, Subconscious, and Superconscious.

Conscious is the level where we make decisions.

The Subconscious is like a catalyst that prepares us to make decisions.

The Subconscious is guided by the Instinct and internal chemistry of the Brain at a given moment.

Most of our decisions are already made at a subconscious level like value judgments, buying decisions, attitude, etc.

it is this subconscious mind that is manipulated by the Retail industry and the online shopping industry.

The best example is if you see an advertisement repeatedly, you are primed to buy the product sooner than later.

Watch this beautiful lecture by Swami Mukundananda

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